Marketing toolkit- wear your ayso

We know that getting the message to everyone about #WearYourAYSO on Sept. 15 can be hard, so to help you promote we’ve made a toolkit! The #WearYourAYSO toolkit includes email templates, web banner ads, Facebook cover photos, Twitter banners and graphics to help you spread the word to everyone in your Region. Put up the banner ads on your website, add the graphics to your Facebook page and send out an email to all your Region’s families, local sponsors and media and city contacts. Enjoy!

Facebook Cover Photo

Preview Sample

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JPG Files

Smaller Resolution
for Email and Web Use

JPG Files

Smaller Resolution
for Email and Web Use
Facebook-Wear your AYSO cover
fb-wearyourayso-cover-8-18-15-v2.jpg 130.11 KB

fb-wearyourayso-cover-8-18-15-v2.jpg

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Facebook Post

Preview Sample

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JPG Files

Smaller Resolution
for Email and Web Use

JPG Files

Smaller Resolution
for Email and Web Use
Facebook-post-Wear your AYSO cover
fb-wearyourayso-post-8-18-15-v1.jpg 242.75 KB

fb-wearyourayso-post-8-18-15-v1.jpg

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Twitter Header

Preview Sample

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JPG Files

Smaller Resolution
for Email and Web Use

JPG Files

Smaller Resolution
for Email and Web Use
Facebook-post-Wear your AYSO cover
twitter-header-wearyourayso-8-14-15-v1.jpg 237.01 KB

twitter-header-wearyourayso-8-14-15-v1.jpg

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Twitter Post

Preview Sample

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JPG Files

Smaller Resolution
for Email and Web Use

JPG Files

Smaller Resolution
for Email and Web Use
Twitter Post-WearYourAYSO
twitter-wearyourayso-8-14-15-v1.jpg 224.26 KB

twitter-wearyourayso-8-14-15-v1.jpg

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Email Header

Preview Sample

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JPG Files

Smaller Resolution
for Email and Web Use

JPG Files

Smaller Resolution
for Email and Web Use
Email Header-WearYourAYSO
WearYourAYSO-email-header 71.64 KB

WearYourAYSO-email-header

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Web Banner

Preview Sample

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JPG Files

Smaller Resolution
for Email and Web Use

JPG Files

Smaller Resolution
for Email and Web Use
Web Banner-WearYourAYSO
web-banner-wearyourayso-8-14-15-v1.jpg 35.30 KB

web-banner-wearyourayso-8-14-15-v1.jpg

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Tips for great ads and emails

 

Photoshop Files and Word Documents

  • All text is editable in the main block areas so you can personalize your campaign.
  • Stick to clean, sans-serif fonts such as Arial and Century Gothic. Avoid using serif fonts (Times, Courier, etc.)
  • Keep your messages direct and simple.
  • Don’t use smaller than a 10 pt. font. If you need to use a smaller font to fit all the information in – it’s too much text.
  • As a rule for smaller ads, less is more! A reader is less likely to squint to read a large amount of text.
  • Focus on a bright, sharp image that will get the reader’s attention, then keep your message short and simple
  • Always include a website address and contact information for readers to learn more about your message.

 

Email Blasts

  • Do not use your personal email or send attachments
  • Use an online service such as the free eAYSO option or low cost options such as Constant Contact or Mail Chimp for your email blasts and eNewsletters.
  • Avoid including too many images – it may end up going to someone’s spam folder instead of their inbox!
  • Use bold fonts for headlines only, and use standard fonts for a clear message.
  • Don’t forget to include your Region logo AND the AYSO Traditional Logo (consider using the logo frame found here.)

 

Still Need Help?

 

Drop us a line and let us know how we can help! We will get back to you as soon as possible. Please give us two weeks for any custom projects.